Lima & Limão Cycling Services was founded when its founder João Serralheiro, who started out in competitive mountain biking in the 1990s and has won several Portuguese Mountain Biking Cups, National Track Champion Titles and Road Time Trial Runner-up Titles, decided to follow his passion and entrepreneurial spirit by opening his own business linked to the world of bicycles.

Initially created to organise the Setúbal Mountain Biking Marathon in 2009, it now aims to be a benchmark in the national market, standing out not only for its range of high-quality products, always with a strong connection to cycling in its various aspects, but also for the technical and commercial support it provides to its customers, combining all of this with good environmental sustainability practices in order to reduce the environmental impact of its activity.

Lima & Limão Cycling Services, Lda, which carries out a range of activities, from organising sporting events to importing, representing and reselling several renowned brands in Portugal, such as: Mérida, FFWD Wheels, Bont, Bollé, Cinelli and Basso.

It offers highly specialised workshop services, has its own brand of urban electric bicycles, Be- Veloo, and its own brand of excellent quality cycling clothing, Vedette Cycling, proudly the official brand of the Volta ao Algarve.

In addition to the physical services provided, Lima & Limão Cycling Services, Lda, also offers its customers a digital service, where they can buy clothing through the Vedette website, just as they can buy bicycles through the Be-Veloo website.

Lima & Limão Cycling Services, Lda is not just a business… here, we take on the role of promoters of cycling and bicycles as a way of life, where our employees encourage and promote the creation of good daily cycling practices, contributing to environmental preservation and a more balanced and clean future.

At Lima & Limão Cycling Services, Lda., cycling and bicycles are in the air.